The Penalty for Missing the Market

Market volatility, economic uncertainty, and global unrest can all make clients hesitant to invest. But missing just a few days of strong market returns over a 15-year period can significantly impact their total investment return.

Missing the Best Days of the Market can Hurt Total Investment Return
(12/31/09 - 12/31/24)

chart - missing the best days of the market

Use this resource to help your clients avoid falling into some common pitfalls:

  • Waiting for the “perfect” time to invest.
  • Panicking during periods of market volatility.
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Resiliency in the Face of Volatility 

Watch our video from Performance Coach, Dr. Kevin Elko on staying resilient in the face of market volatility. Volatility is a natural part of investing, but it doesn't have to be a roadblock to achieving financial goals.

We’ve invested in a team of specialists available to help advisors build deeper client relationships and better practices.

        

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It’s “time in,” not “timing” the market

During a volatile market, it may be tempting to sit on the sidelines and wait until things get better. However, no one can predict what the market will do a day, a week, or even a year from now. So, “timing” the market in the short term may not be as prudent as maintaining “time in” the market.

   

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